Aitchd studio
Aitchd
Studio

Where creative direction meets engineering

Bringing visions from the front cortex to reality

Designing and building websites, apps, products, and digital experiences for brands that care about how they show up. From creative direction to production code, I handle it all.

Selectively taking on new projects.

35+Projects Delivered
60%Repeat & Referral Clients
13Under NDA
8Industries
Case Studies
Hospitality & Lifestyle·Tech & SaaS·Sports & Fitness·Entertainment & Media·Finance·Property·Public Sector·E-commerce

Services

01

Creative Direction & Strategy

I lead projects from vision to execution, defining the creative direction, managing teams, and making sure every decision serves the bigger picture. Whether you need a fractional creative lead or a senior voice on a project, I bring the strategic thinking and the taste to back it up.

02

Web Design & Development

Bespoke websites and web applications, designed and built by the same person. No handoff, no lost-in-translation moments. I work with Next.js, React, and modern infrastructure. Every build is responsive, fast, and engineered to scale.

03

Brand & Digital Identity

Visual identity systems, digital strategy, and creative direction for brands that refuse to blend in. From logo and colour palette to how you show up online. I design the full picture, not just the parts.

04

Product Design & Engineering

Full-stack product builds from concept to launch. I handle the frontend, the backend, the database architecture, the security layer, and the deployment pipeline. I've built a fintech app with open banking integration, PII encryption, and CI/CD from scratch, both alone and with a team. SaaS, fintech, community platforms, hospitality; you name it.

05

Technical Consulting

Architecture reviews, tech stack decisions, project scoping, and hands-on leadership for teams that need senior technical guidance. I've led projects as both developer and project manager; coordinating designers, managing subcontractors, and delivering on deadline.

Hamed — portrait

About

Born in Lagos. Raised in Mallorca. Now based in London. Three cultures, four languages, one through-line: I've been making things for as long as I can remember. Before I ever wrote a line of code, I was drawing, designing, building; obsessed with how things look and how they make people feel. That instinct led me to Computer Science at the University of Hertfordshire, where I graduated with First Class Honours. But my real education has always been wider than a degree: galleries, architecture, film, street photography, music, the spaces where art and technology collide.

I think about design the way Jony Ive thinks about product; with restraint, precision, and an obsession with the details nobody consciously notices but everybody feels. I think about creative direction the way Pharrell or Tyler, the Creator approach their work; cross-disciplinary, personal, unapologetic. And I think about technology the way Rick Rubin thinks about production: strip it back, remove the noise, and let the essential thing speak.

That philosophy runs through everything I build. I design and engineer websites, products, and digital experiences from the ground up; frontend to backend, database architecture to deployment pipeline, brand identity to motion and interaction. I've built fintech products with open banking integration and PII encryption. I've directed and managed projects with subcontracted teams. I've designed brand identities for hospitality, sports, and entertainment companies. I do all of it because I believe the best work happens when one mind holds the full vision.

I believe good design is invisible, great technology should feel effortless, and the most powerful creative work comes from people who refuse to stay in one lane.

Let's work together.

Whether you need a website, a product, creative direction, or someone who can handle all three, let's talk. Selectively taking on new projects.

[email protected]

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