Aitchd

Studio

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Aitch

London, UK & Worldwide

Get in touch at

[email protected]
Hamed — portrait

About

Born in Lagos. Raised in Mallorca. Now based in London. Three cultures, four languages, one through-line: I've been making things for as long as I can remember. Before I ever wrote a line of code, I was drawing, designing, building; obsessed with how things look and how they make people feel. That instinct led me to Computer Science at the University of Hertfordshire, where I graduated with First Class Honours. But my real education has always been wider than a degree: galleries, architecture, film, street photography, music, the spaces where art and technology collide.

I think about design the way Jony Ive thinks about product; with restraint, precision, and an obsession with the details nobody consciously notices but everybody feels. I think about creative direction the way Pharrell or Tyler, the Creator approach their work; cross-disciplinary, personal, unapologetic. And I think about technology the way Rick Rubin thinks about production: strip it back, remove the noise, and let the essential thing speak.

That philosophy runs through everything I build. I design and engineer websites, products, and digital experiences from the ground up; frontend to backend, database architecture to deployment pipeline, brand identity to motion and interaction. I've built fintech products with open banking integration and PII encryption. I've directed and managed projects with subcontracted teams. I've designed brand identities for hospitality, sports, and entertainment companies. I do all of it because I believe the best work happens when one mind holds the full vision.

I believe good design is invisible, great technology should feel effortless, and the most powerful creative work comes from people who refuse to stay in one lane.